あいの風とやま鉄道ロゴデザイン決定 Ainokaze Toyama railway logo design decisions of love
2013年12月25日
２０１５年春、北陸新幹線開業と同時に、ＪＲ北陸本線の富山県内の経営を引き継ぐ
あいの風とやま鉄道のロゴデザイン決定しました。
デザイン会社等５社から９作品の応募があり、有識者からの意見聴取、社内検討により選考し、１２月１８日の取締役会で決定しました。
画像提供：あいの風とやま鉄道様
作者は、株式会社北陸博報堂の宮崎昭秀氏です。
コンセプト
２本の曲線は、富山の吹く柔らかで優しく爽やかに吹く風を表現すると同時に、お客様に「あいの風とやま鉄道」に同じ心地で乗っていただきたいとの想いを表現。
老若男女問わず、わかりやすく親しみを持てる、ゆるく斜体をかけた未来感ある書体を使用。
今後、駅名票、車体デザイン、名刺、徽章やオリジナルグッズにデザインを活用する予定です。
Spring of 2015, at the same time as the Hokuriku Shinkansen opened, to take over the management of Toyama Prefecture of JR Hokuriku Line
I have logo design decisions Ainokaze Toyama railway.
Received applications of nine works from five design companies, the selection of hearing from the experts, the company considered and decided by the Board of Directors of December 18.
The author is Mr. Miyazaki Akihide Inc. Hokuriku Hakuhodo.
Concept
At the same time representing the wind blows fresh, tender and soft blows of Toyama, the two curves is, express the feelings would like to ride with the same feeling in the “Ainokaze Toyama railway” to our customers.
Use the young and old alike, be popular familiarity clearly, typefaces some sense of future multiplied by the italic loosely.
Future, we plan to take advantage of the design station name vote, the body design, business card, the original goods or emblem.
I have logo design decisions Ainokaze Toyama railway.
Received applications of nine works from five design companies, the selection of hearing from the experts, the company considered and decided by the Board of Directors of December 18.
The author is Mr. Miyazaki Akihide Inc. Hokuriku Hakuhodo.
Concept
At the same time representing the wind blows fresh, tender and soft blows of Toyama, the two curves is, express the feelings would like to ride with the same feeling in the “Ainokaze Toyama railway” to our customers.
Use the young and old alike, be popular familiarity clearly, typefaces some sense of future multiplied by the italic loosely.
Future, we plan to take advantage of the design station name vote, the body design, business card, the original goods or emblem.